Your first step toward a marketing career begins with an unforgettable cover letter. Get inspired with our marketing cover letter example. Click here to download our free editable general marketing resume template
Marketing Cover Letter Tips
Before you start writing, make sure you know how to write a cover letter in a way that makes you seem like the best candidate for the job.
You’re an expert when it comes to selling products and services, but selling yourself in a job application is a bit more challenging.
Pair your resume with a stellar marketing cover letter to convince employers why you’d be an indispensable member of their marketing team.
Here are three tips for writing a marketing cover letter to increase your chances of getting a callback:
1. Highlight marketing skills
Because marketing encompasses various jobs, your duties will vary depending on the role. However, the ideal marketing cover letter highlights your marketing expertise along with a good mix of hard and soft skills.
For example, collaboration and time management skills are critical soft skills for working with other marketing professionals and delivering projects on time.
Showcase your job-specific skills to help employers immediately recognize you meet their technical requirements.
For example, knowledge of social media sites and paid advertising tools are technical skills that complement your marketing skills.
Here are key marketing skills to include in your cover letter:
- Customer service skills
- Organizational skills
- Sales skills
- Attention to detail
- Problem-solving skills
- Communication skills
- People skills
- Google Drive and Microsoft Office (Excel, Outlook, and Word)
- Accounting software (Intuit QuickBooks)
- Content workflow software (Atlassian JIRA, Trello, and Asana)
- Customer relationship management software (Oracle Eloqua, Blackbaud The Raiser’s Edge, and Salesforce)
- Project management software (Confluence, Microsoft SharePoint, and Microsoft Project)
- Sales and marketing tools (Google Analytics, Marketo Marketing Automation, Semrush, and Ahrefs)
- Graphics or imaging software (Adobe Creative Cloud, Adobe Illustrator, and Adobe InDesign)
2. Provide examples of achievements (with numbers)
To write a great marketing cover letter, show prospective employers how your skills and experience directly benefit their businesses. But don’t just say what you can do, show them with hard numbers.
Provide examples of your marketing achievements, and use figures to back them up. Doing so gives them a sense of what you can contribute to their workflow, and it shows you’re results-driven.
Here are some examples of adding hard numbers to bullet points:
- Assisted clients with business plan, purchase, branding, advertising, remodeling, and marketing, increasing monthly sales from $8,000 to $47,000 in 10 months
- Spearheaded the development of the first media kit amalgamation for all company projects, increasing national sales by 8%
- Implemented efficiency and cost-saving programs for the editorial, production, and sales processes of three magazines, increasing profitability by 10% on average
3. End with a convincing closing statement
Knowing how to end your cover letter can change the entire tone of your job application. So you need to craft a compelling closing statement that entices the hiring manager to schedule an in-person meeting to learn more about you.
A strong closing statement expresses enthusiasm for the job, reiterates how your skills can add value, and requests an interview.
Here’s how to write a convincing closing statement for your marketing cover letter:
- Show your passion for the job by stating what about the role interests you most. For example, if you use their product in your personal life, explain how much it has helped you.
- Focus on what your prospective employer has to gain from your employment, rather than what they can do for you. For example, connect the accomplishments on your resume to the job description in your cover letter to show you can adapt your skills for the benefit of their company.
- Thank the hiring manager for their time.
- Include a call to action to encourage them to reach out. For example, “I look forward to speaking to you. You can call me at (453) 074-1701 or [email protected].”
- Sign off with “Sincerely,”.