How to Set Up and Manage an Email Drip Campaign for Affiliate Marketing: If you are offered a discount on a product, you will most likely make a purchase of that product, right?
When it comes to special deals, all one needs to do is look at the success of events like Black Friday to see how much people are prepared to pay or how far they will go in order to get a good deal:
People are not only going to spend a lot of money, but they are also going to make a lot of impulsive purchases (and wrestle with other customers).
A good deal is worth their life to some people, very literally.
A survey found that two-thirds of customers bought something they hadn’t planned to because it was on sale.
In the same survey, 85% of people said that they would be more likely to buy something from a company for the first time if they found a special offer or discount.
It shouldn’t come as a surprise that many people enjoy finding ways to cut costs and save money. Who doesn’t get excited over a fantastic deal?!
Because of this, promoting special deals as an affiliate could be a good way to make money.
When you become an affiliate of a company, you have access to a variety of marketing platforms to advertise your offers. Email marketing is also one of the most successful marketing strategies.
In this article, I will walk you through the steps of running an affiliate email marketing campaign for a promotion.
Let’s get started.
Think about the experience that the customer has as a user.
As you get ready to launch an affiliate promotion, there are two crucial aspects of the process that you need to think about. The first is the destination to which you will direct your email subscribers.
In this situation, you are dealing with a trust problem.
Even though the individuals on your email list may have faith in you, if they are unfamiliar with the brand that you are promoting, they will require additional reassurance that the deal being offered is genuine. On the other hand, this won’t be an issue for highly reputable and established companies like Amazon.
The product’s pricing point is the second element that you need to take into consideration.
If the product you are promoting costs more than around $70 and it comes from a firm that they have never heard of, you will not get many purchasers if you send them directly to a sales page. It would be unwise to invest that much money without having any idea of what you are getting in return.
If you simply direct visitors to pages where you are selling anything, it may appear that you are trying too hard to make a sale.
Instead, you should focus on educating the individual about the product that you are recommending to them. Because of this, high-priced items are typically offered via webinars or phone conversations rather than in-person.
The most successful affiliate networks have their own in-house, fully functional mechanisms for turning potential buyers of their expensive products into paying consumers. This means that you can give the more time-consuming parts of promoting your products to the professionals in the sales department of your own company.
That takes care of the fundamentals!
Break down the features and benefits
You are aware of the product or service that you intend to market. excellent start!
Now think about the reasons why someone on your email list might want to buy the product that you are presenting to them.
Do they have a problem that makes them feel bad that your product might help with?
Your method of selling an item or service should take into account the customer’s motivations for making a purchase.
In light of this, get yourself a writing implement and some paper. Make sure the paper is folded in half. Write “Features” on one half of the page, and “Benefits” on the other. Both halves should be on separate pages.
On one hand, jot down all of the unique selling points that the product you intend to promote possesses.
Then, on the opposite hand, put down how the user would benefit from having that particular feature.
This is a straightforward activity that, once completed, will bring about a significant rise in the quality of the email copy you produce. Invest some of your time in this. When it comes to writing sales text for your emails, the quality of the outcome will be directly proportional to the amount of effort you put into this activity.
Segment your email list
If you are completely candid with yourself, you probably don’t spend a lot of effort organising your email list into different categories. You could, at most, divide your list into segments based on who opened your most recent email.
This is a mistake that was made.
Your list should be segmented according to the interests of your customers as well as the amount of money they spend. There are several solutions (such as Clickfunnels) that may offer you insights of this nature.
When making the content for your affiliate advertising, it helps to have a clear picture of how your subscribers buy things and what they are interested in.
If you were offering a high-value product, for instance, it would make more sense to send the offer to customers who had already purchased services that are comparable to the ones you are promoting. The fact that it is reasonable to presume these folks have money will have an effect on how you present the offer to them.
Your emails will become more personalised and hyper-targeted if you do a good job of segmenting your email list, which should lead to an increase in the number of sales you make.
How many emails should you send?
Therefore, at this point, you are faced with two very significant choices.
- How long will you run your affiliate promotion?
- How many emails will you send during the promotion?
Let’s start with the first question:
Your affiliate promotion ought to be time-bound in some fashion. This will give the impression that time is running out to take advantage of the deal, which will ultimately lead to an increase in sales. You should also make it a limited-time offer that comes with a bonus or discount of some kind if the customer buys it within a certain amount of time or at a lower price than it would typically be.
You’ll discover that the majority of product launches for software on websites like Muncheye last for anywhere between five and seven days. This is the perfect duration for an advertisement. Because there is no telling when the promotion will stop, the sense of urgency is consistently high.
So it wraps up the question of how long your promotion should go on for.
There are three crucial dates to keep in mind regarding the quantity of emails to be distributed during the launch of a product. These include: Prelaunch, the actual launch, and the wrap-up phase.
The following is a condensed explanation of the significance of this:
- Prelaunch is when you build up some anticipation about the promotion
- Launch date is when the offer goes live to your email list
- Close is when the offer is taken off the market
At least one email for each of those events should be included in the email sequence that you put together, which comes highly recommended by me.
Now that we have that out of the way, let’s go over some pointers for writing that copy.
Communicating offers to your subscribers
When it comes to drafting an email for the promotion of your product, you will find that all of the work you did earlier in analysing the features and benefits will come in handy.
Your email message needs to explain very clearly what benefits a buyer would get if they went ahead and bought the item.
These advantages will change according to the goods that you are attempting to sell. If I were to suggest a new tool for managing projects, for example, I might talk about the following:
- How this software compares in pricing to a tool like Monday.com
- A funky new feature that connects meeting appointments to your work schedule
- How the tool has saved a business owner 20 hours a week
- Why it will make you a better cook. Ok, just checking you’re paying attention
You may increase the likelihood that your material will resonate with readers by giving this process more thought than it currently gets. And encourage them to click on the affiliate links you have provided so that they can learn more.
One more thing that you need to keep in mind is the following:
The sole objective of your email is to get recipients to click on the link in your signature.
You are not making an effort to persuade them to buy the product. This is exactly what the sales page needs to accomplish. Your email copy’s mission is to pique the recipients’ attention and curiosity to the point where they will want to click through to learn more.
Finally, you will be sending an email sequence (with tools like ActiveCampaign, GetResponse or Sendinblue). Each email you send in the sequence should have a different purpose. Use the following format to personalize your email templates:
- Gain: Start your campaign with a free giveaway. This will maximise the number of people who open the email
- Logic: Discuss the benefits of the offer that you’re promoting
- Fear: Wrap the promo up with a FAQ of the most common questions that could be holding a person back from making a purchase. Emphasize that the clock is ticking
Experiment and try to figure out a formula that works well for your affiliate marketing email campaign. The above Gain, Logic, Fear formula is really effective.
Email copywriting tips
The art of writing effective sales copy. Learning how to write in a way that motivates people to take action requires time and practice.
While you are writing your copy, some helpful hints to bear in mind include the following:
- Spend a good amount of time crafting a compelling email subject line
- Use the Awareness Interest Desire Action formula. Your mail should create awareness, generate interest, elicit a desire for the product and finally, prompt the person to take an action
- Use three calls to action interspersed in your copy. Have one in the top third, one in the lower third, and a final CTA at the end
- Once you reach the closing stages of the campaign, use an email countdown timer. This will help create Fear of Missing Out (FOMO)
- Sell from the PS. Some readers scroll straight to the bottom of your email to get the gist in the PS. Use this to your advantage to summarize your message and include a link to your product.
The following is a Summary version of the AIDA formula:
Taking a look at your affiliate email marketing campaign
The majority of your work will be finished once you have penned, scheduled, and sent all of your emails.
On the other hand, analysing your own results is the key to making strides in your personal development, as any respectable trainer will tell you. and making modifications.
When conducting an email marketing campaign for an affiliate programme, you should evaluate the campaign based on the following metrics:
- Open rate: This is the number of people who open the email. If the open rate is low, make adjustments to your subject line
- CTR: This is the number of people who click the link to your sales page. A high open rate and low CTR means you should improve your email copy
- Conversion rate: This is the number of people who make a purchase. Low conversion and high CTR means the affiliate offer you are promoting isn’t worth your time
Examining the results of your email marketing campaign for affiliate marketing will help you determine the aspects of your strategy that are successful. It will also assist in determining whether or not the affiliate offer that you are marketing is converting, which is of equal importance. This is essential since you do not want to waste time sending several emails to individuals if there is a low likelihood that they will buy the goods.