Affiliate’s Guide to Getting Started with AWIN in 20222: One of the most successful affiliate networks on the planet is called AWIN Affiliate.
It operates offices in 15 different nations across the globe. There are around 15,000 advertisers and over 200,000 publishers that make up this group.
AWIN Affiliate is an excellent option for anyone who is interested in making money through affiliate marketing.
The following are some of the Topics that I discuss in this article:
What AWIN affiliate is and how it works
Step-by-step sign-up walkthrough
How to find the best products to promote
AWIN’s cutting-edge tools for affiliate marketers
How to make money using AWIN affiliate
Downsides of this affiliate network
Let’s get started
What Is AWIN?
Affiliate Window was the old name for AWIN Affiliate, which is a network for affiliate marketing.
In exchange for a commission, it lets “publishers” spread the word about “advertisers'” products and services.
During the 2018 fiscal year, AWIN was successful in generating revenue of £12 billion for its advertising clients and £540 million for its publishing clients.
Business networks such as AWIN give business owners the opportunity to profit from affiliate marketing. However, without the significant financial burden of establishing their own affiliate scheme,
The mechanism for tracking affiliates is managed by the network. In addition, it puts retailers in touch with a large number of potential affiliate marketers.
On the other hand, networks such as AWIN make affiliate marketing significantly less complicated for publishers. Because everything is gathered under one roof, you will get commissions from many merchants all at once.
How Does It Work?
The following is an explanation of how AWIN Affiliate works for publishers in its most basic form:
- You sign up as a Publisher and indicate the URL of your website, and the sector or industry that you specialize in
- You pay a $5 refundable deposit
- You then browse through the 15,000 Advertisers and apply to join affiliate programs
- Once approved, you use AWIN’s link-building tools to create affiliate links
- You then promote those products using online articles, paid ads, or social media posts
- The sales that you make through those links are tracked by AWIN and credited to your account
- Twice a month (on the 1st and 15th of each month) you receive commission payouts from AWIN
How to Create an Account to Become an AWIN Affiliate
Creating an account on AWIN Affiliate is a very straightforward process.
Be informed, however, that in order to complete the registration procedure, you will be required to pay a fee of $5. After successful completion of your signup, this payment will be reimbursed to you automatically.
To get started, go to Google and type “awin affiliate signup” into the search bar. After that, select the site link labelled “Sign Up”:
You will notice a progress bar on the next screen. This bar will show you the many steps that are involved in the signup process. In addition, there is a brief announcement that informs you that you will be asked to
- Provide details of your ‘promotional space’ (website, the main form of advertising etc.)
- Pay a refundable deposit of $5.
Next, select which promotional type you will be using:
You have the option of selecting between one and four different sorts of promotions. You will, however, be required to specify at least one sub-category for each form of promotion that you select and designate that sub-category as the principal promotional type.
On the following screen, you’ll be prompted to give your campaign a name and explain to advertisers how you intend to generate leads.
In addition to that, you are required to pick at least one industry. To accomplish this, click on the subcategory you wish to view within one of the four main categories.
Please provide both your street address and phone number on the following screen. Then click the box next to ‘Online Payment,’ which represents the $5 deposit that will be refunded to you:
Next, input your payment details and click ‘Make Payment’:
You’ll now see a message informing you that:
- Your account has been created
- You’ll be informed once your application has been approved
- An email has been sent to you to confirm your email address
And that’s it!
You’ve just completed the AWIN Affiliate signup process.
Which Kinds of Affiliate Programs Are Available to Me?
Put your cursor over the word “Advertisers” in the main navigation bar to see the different companies whose products you have the opportunity to advertise.
To join the programmes, select “Join Programmes” from the menu that drops down.
The following four categories best describe the products and services offered by AWIN’s affiliates:
- Finance & Insurance
- Retail & Shopping
- Telco’s & Services
The most sub-categories may be found under Retail and Shopping out of these four categories, which include the following:
- Book and subscriptions
- Electronic accessories
- Furniture and soft furnishings
- Health & beauty
- Home & garden
- Music & DVD
- Health & beauty
- Pet & pet car
- White goods
How can I locate the most lucrative affiliate programmes that are available on the network?
To view the items that belong to a specific category, select the checkbox that is located next to the category.
You will find the advertisers (also known as merchants) who have products in that category listed in the panel on the right.
Each advertiser has a total of nine columns of information available to them.
The ‘Conversion Rate’ and the ‘EPC’ columns are the most significant ones (Earnings Per Click). Those products with the highest conversion rate and EPC will be the ones that have the best overall performance.
The products that have a high conversion rate are the ones that are the least difficult to sell. Products that have a higher Energy Performance Certificate (EPC) have a higher Return on Investment (ROI).
In order to view all of the products that belong to a category, you will need to scroll through the pages of data, which in this case, total 24 pages.
It is necessary to submit an application to become a member of an affiliate programme in order to market the products of a specific brand. To accomplish this, navigate to the far right column of the Advertiser directory and click on the + sign there:
Check the box in the new window that appears to indicate that you accept the terms and conditions, and then click the button labelled “Join”:
You’ll then see a message saying that your request has been sent:
How To Make Money With AWIN Affiliate
Utilizing AWIN Affiliate links to generate cash can be done in one of these three primary methods.
- Blogging (writing articles)
- Paid Ads
- Social Media
Let’s take a closer look at these three different approaches, shall we?
Paid advertisements, similar to links included in a blog article, can also be extremely targeted, particularly when done using Facebook Ads.
When it comes to affiliate marketing, one benefit of paid advertisements is that it is simple to calculate the Return On Investment (ROI):
ROI = Affiliate Commissions minus Cost of Ad
Using this equation in hand, all you need to do is conduct experiments with the following three components:
- Affiliate product,
- Advertising platform
- Ad copy
Through trial and error, you will discover a combination that results in profits that are greater than costs.
After you have found the right combination, just keep doing what you were doing.
Check out the advertiser’s terms and conditions before you commit to purchasing any ad space. Find out if they allow paid advertisements, and if they do, what the requirements are for placing them.
The promotion of affiliate links by posting on social media platforms can also be an effective strategy. However, just like with paid advertising, you should check the terms and conditions of your advertiser first.
When posting content on social media that contains an affiliate link, you should disguise the connection by using a plugin such as Pretty Links. This is due, in part, to the fact that certain social media platforms do not permit the usage of “raw” affiliate links. But also, this is because the space on social networking platforms is limited, and affiliate links can be quite lengthy.
Everything I discussed earlier about the need for context holds true for social media as well. If you simply publish affiliate links alongside a product description, you generally won’t make any sales with that strategy.
Therefore, make it a goal to create content that provides helpful hints. The links in these posts have a much better chance of bringing in customers.
AWIN Standout Features
AWIN is distinguished from competing affiliate systems by a number of characteristics that are unique to it. Some of them are as follows:
Most of the time, the affiliate links that are incorporated into articles produce the highest conversion rates. The affiliate links are put in the right places in the content, which helps this method of advertising work.
Please explain what I mean by it.
Suppose you run a website that provides information on camping. You decide to research and publish an essay about rooftop tents, and you give it the title “Best Rooftop Tents for 2019.”
And let’s imagine that your article is featured on the very first page of Google’s search results for the term “best rooftop tents.”
There are three affiliate links to rooftop tents spread throughout the body of your article. Those affiliate connections are now located within a context that is much clearer.
Anyone who has taken the time to read your essay must have come across it by searching the internet for “best rooftop tents.” People that reach your post by searching for it on Google are examples of what are known as “targeted visitors.” They have previously expressed an interest in so-called “rooftop tents.”
A sale is considerably more likely to result from clicking on this link than on a link in an unrelated banner advertisement.
However, this is not the end of the story.
When you provide your reader with helpful advice, you earn the reader’s trust and boost your credibility. Also, this will make it more likely that someone will buy something using the affiliate link you gave them.
Therefore, writing in-depth articles is the most effective method for marketing affiliate items. This is due to the fact that you:
Attract targeted visitors
Add value to the reader
Establish trust and credibility with the reader
When you want to link to a specific product rather than the homepage, you should use deep links. “Deep linking” is a powerful tool for affiliate marketing and has the potential to enhance sales by up to 25 percent.
Why is this the case?
When you link to a store’s homepage, the person who wants to buy must still go to the product page to finish their purchase.
People are likely to become disoriented if the product page is more than two or three clicks away from the homepage. They are unable to locate the item that you were trying to sell them through your affiliate link. This is the point at which you lose sales.
But when a potential consumer clicks on one of your deep links, they are taken straight to the product page.
The Deep Linking Tool that AWIN Affiliate offers is a very useful part of the platform as a whole.
This is how you should put it to use:
Place your cursor over “Toolbox” in the main menu. To access the Link Builder, select it from the menu that drops down:
In the Deep Link Tool, choose an Advertiser:
After that, navigate to the website of the advertiser and select a product that you would like to promote on your own website.
After that, you should copy the URL that appears in the address bar of your browser:
Now, return to the Deep Linking Tool, and in the field labelled “Destination URL,” paste the URL that you copied before. Your custom deep link will be displayed in the following box:
If you wish to make it shorter, you can do it by clicking on the “Shorten Link” button, which will give you a tidd. link short Link:
The Publisher MasterTag, which is a set of plugins that improve the way your affiliate links work, will make them work better.
Convert-a-Link is one of the plugins that can be used.
Utilizing this tool will cause any link on your website to be automatically converted into an AWIN affiliate link. Convert-a-Link also takes care of getting you signed up for affiliate programmes if you haven’t done so before.
This is a great tool for bloggers who are short on time but want to focus only on making content.
In order for Convert-a-Link to begin functioning properly, you will need to complete the following three steps:
- Activate the plugin
- Test that it’s working properly.
First, go to Toolbox > Publisher MasterTag:
After that, make sure the plugin is turned on by moving the button to the ‘On’ position:
If you are going to use Insert Headers and Footers, you need to put the code in the lower box, which is as follows:
Simply click the “Save” button.
It is now time for you to verify that Convert-a-Link is operating effectively. In order to accomplish this, you are going to need to wait three hours for the plugin to completely activate.
The next step is to navigate to any page on your website and add a link that directs users to the following URL: https://convertalinktest.awin.com/.
After that, you should refresh the website and then select the link that you just inserted.
You will be taken to a new page that will simply say “Success” if everything is functioning as it should be.
My Awin Chrome Extension For Generating Links
The My Awin Chrome Extension is a useful gadget for Publishers.
Let’s say you’re browsing the Internet, looking for products you can promote on your website. The My Awin Chrome Extension will immediately tell you if the website you are on is an AWIN Advertiser.
The My Awin Chrome Extension gives you the ability to accomplish the following.
- See at a glance which promotions the advertiser has
- Quickly copy the promotion text and any code or code
- Share your promotions and links on Twitter and Facebook with just one click
- Easily generate tracking links and URL’s to specific product pages
You can download product feeds using the Create-a-Feed tool, which is part of the AWIN Affiliate programme. Product feeds compile a comprehensive list of every item that an advertiser sells.
A product feed contains the following types of information:
- Awin deep link going directly to the product page
- Name and description
- Price, including discounts, shipping, etc.
- Additional information for the particular Advertisers’ vertical (fashion, telecoms, etc.).
You have access to millions of product details and pricing with Create-a-Feed at your disposal. After that, you have a number of options for filtering and displaying this data.
Toolbox > Create-a-Feed is where you’ll find it if you want to use the Create-a-Feed feature.
Choose the language you want to use and the categories you want to include on the following screen:
After that, select the data that you would like to be included in the data stream, including the following:
You need to change the compression type from gzip to zip, which may be done by scrolling down to the bottom of the screen.
Click the ‘Download Datafeed’ button after leaving the format field and the delimiter field in their current states, which are respectively set to CSV and commas.
To find the CSV file that you will need to upload to your WordPress site, double-click on the.zip file that you downloaded and then navigate to where it was saved.
After that, obtain the Awin Data Feed WordPress plugin, then download, install, and activate it:
After that, navigate to your WordPress dashboard and select the AWIN Data Feed plugin.
Select the CSV file you want to import from your hard drive, then click the “Import Data Feed” button.
Now go to Appearance > Widgets and look for a widget called: ‘Affiliate Window datafeed’.
Select a sidebar and click ‘Add Widget’:
After that, navigate to the widget, alter the parameters as desired, and click the “Save” button:
In the sidebar of each of your web pages, you will now have a data stream of affiliate products to choose from:
Take note that in this particular illustration, the products in question are not connected to the article in any way, which means that doing so would not result in any sales.
Utilizing shortcodes is another method that can be used to access the AWIN Data Feed.
Place the following shortcodes in the appropriate articles in which you discuss individual products or provide product reviews:
The AWIN Affiliate programme provides detailed reporting.
Go to the “Reports” section of the main menu, and then in the drop-down menu that appears, you’ll discover reports on a variety of different metrics:
Here is a shortened version of some of the reporting that AWIN did:
The report on Advertiser Performance reveals which of your advertisers are generating the most revenue for your business. This is accomplished by analysing the relationship between the conversion rate and the earnings per click.
SOURCE: Advertise Performance by AWIN
You are able to trace a sale all the way back to the specific link that the visitor clicked on by using the Click References report. If you want to send additional traffic to a link that is already doing well, this is an important piece of analytical information to look at.
You can better understand user behaviour with the help of the Device Performance report. This enables you to tailor your marketing to the specific types of devices that your clients use.
In general, this is a powerful platform for affiliate marketing. It offers a wide variety of cutting-edge tools that are created specifically to make the work of affiliates easier and more effective.
However, AWIN affiliates continue to report difficulties in the following two areas:
Delays In Affiliate Payouts
There are several reports on the internet that indicate significant delays in obtaining commission payouts. It’s possible that advertisers don’t have enough money in their deposit account, which is causing these delays.
Advertisers are required to make advance payments to AWIN in order to cover the projected payouts from affiliates. The ‘traffic light’ method indicates to an advertiser whether or not they have sufficient funds to cover forthcoming affiliate payouts.
While I was doing research for this essay, I discovered that the majority of advertisers have lights that are coloured amber. This means that they don’t have enough money in their account to cover the expected affiliate rewards.
Another prevalent criticism is the quality of the customer support, namely the wait times for their responses.
It’s possible that this is because of the enormous size of AWIN. It’s possible that AWIN is becoming too spread out because it works in 180 different countries.
User Interface and Site Design
The user interface of AWIN has a contemporary appearance and is very well organised. The font size is a little on the small side, but other than that, the user interface is quite approachable and straightforward.
Who AWIN Affiliate Is Most Suited For
People who are already familiar with affiliate marketing and don’t require a great deal of direction are the ones who will benefit the most from using AWIN.
As was just stated, the response times offered by AWIN can be somewhat slow. Therefore, a person who is new to affiliate marketing and has many inquiries could wind up feeling frustrated.
Despite the fact that AWIN is now a global network, the origins of the organisation can be traced back to Europe. Therefore, it is particularly well suited for use by marketers in Europe.
The last thing to say is that AWIN is best for affiliates who work in the following industries:
Question and Answer: How Does AWIN Keep Track of My Sales?
If a user clicks on the link that you provide for your affiliate programme, they will be routed to the product page for the advertiser.
After that, three things take place.
- AWIN records the click and drops a tracking cookie on the visitor’s device.
- The visitor purchases an item from the Advertiser’s website. The Advertiser’s order confirmation page contains the AWIN conversion tracking code. And that code sends a request to AWIN.
- AWIN links the Advertiser conversion request with a cookie on the visitor’s device.
After that, AWIN will register the transaction and add the proceeds to your account. The information about the sale includes the.
- Advertiser ID
- Referring Publisher ID
- Unique Order Reference
- Total sale amount
- Commission breakdown
Take note that ‘last referrer’ monitoring is utilised by AWIN.
This indicates that the sale is credited to the publisher who provided the most recent referral.
Let’s say that somebody goes to Publisher A in the morning and clicks through to the website of an advertiser. However, she does not go through with the transaction. After that, in the afternoon, she goes to Publisher B and, after clicking through, she arrives at the same advertiser website.
However, she does end up buying anything this time around. Publisher B receives credit for this sale made through AWIN because they were the “final referrer.”
How does AWIN pay commissions?
The 1st and 15th of every month are the dates on which AWIN distributes payments for accrued commissions.
- On the 1st of every month an affiliate receives all commissions that were validated up until the 15th of the previous month.
- On the 15th of each month, the affiliate receives all commissions that were validated up until either the 30th or 31st of the previous month.
However, there is one departure from the aforementioned plan.
Advertisers are required to make deposits in advance while working with AWIN. These deposits cover the commission payouts for the two weeks that will follow immediately after this time. Only commissions that are paid out by the advertiser in this manner are eligible for payment by AWIN.
AWIN has just recently implemented what they call the “traffic light system.” This method will inform you whether or not an advertiser has sufficient funds to cover affiliate payouts.
- Green – means the advertiser is within their credit limit. In this case, you would be paid according to the schedule outlined above.
- Amber – means the advertiser falls outside of their credit limit. In this case, you would only be paid once AWIN has received payment from the advertiser.
- Red – means the Advertiser is either bankrupt or has excessive credit levels.
The ‘traffic lights’ are located in the column of the Advertisers directory that is labelled ‘Payment Status,’ and they look like this:
What’s the difference between pay-per-lead and pay-per-click advertising?
Payment Per Action, sometimes known as Pay Per Click, is a model of affiliate marketing in which the advertiser pays the affiliate for each action that is successfully completed. In most cases, this results in a sale.
The advertiser will pay the affiliate for each new lead that is generated under the Pay Per Lead (PPL) model.
The majority of the items offered by AWIN Affiliate make use of a PPC model, which means that the affiliate is paid on a per-sale basis.
AWIN advertisers, on the other hand, can choose from a number of different pricing structures, such as:
- Payment on Influence. When this occurs, an advertiser will pay a publisher for a click that was included in the customer’s path to purchase but was not the final click before the transaction was completed.
- Cost Per Click (CPC) is an advertising model in which advertisers pay publishers based on the number of clicks their ads receive, regardless of the results of those clicks.
- Cost Per Download (CPD) also known as Cost Per Lead (CPD). At this point, advertisers will give rewards to publishers in exchange for opt-ins (e.g. newsletter sign-ups and brochure requests).
Finaly, AWIN Affiliate is one of the most complete affiliate networks out there, and it lets you market and sell a wide range of products.
It features more cutting-edge capabilities for affiliate marketers than any other platform that I’ve come across that specialises in affiliate marketing. Affiliate marketing is simplified with the help of these technologies.
AWIN features an up-to-date and intuitively designed user interface, in addition to comprehensive reporting.
Affiliate marketers ought to give serious thought to taking advantage of this opportunity.